Popeyes Louisiana Kitchen, Inc.
May 26, 2014

The Countdown to Chicken Waffle TendersTM Begins!

Popeyes Most Successful Limited-Time Offer Ever Makes its Much Anticipated Return

ATLANTA--(BUSINESS WIRE)-- Popeyes® Louisiana Kitchen today announced the return of its most successful limited-time offer ever, Chicken Waffle TendersTM, beginning May 26th! An innovative twist on a Southern favorite that provides the taste of chicken and waffles in a single bite, Chicken Waffle Tenders debuted last summer to rave reviews from food fans. The media and Popeyes customers alike proclaimed the success of this offer in newspapers around the country, on television, on Twitter and Facebook.

Made with 100% all white meat chicken breast strips marinated in Louisiana seasonings, dipped in a light waffle batter and fried up fresh, Chicken Waffle Tenders are served with their very own Sweet Honey Maple dipping sauce, fries and a biscuit for $4.99.

"Chicken Waffle Tenders are a phenomenon, they were an immediate fan favorite and Popeyes guests have demanded their return," said Hector Munoz, vice president of marketing for Popeyes. "We've never seen anything quite like the response to this all-in-one sweet and savory combination so we're thrilled to give Popeyes guests what they have asked for - on Twitter, on Facebook and in local markets around the country - another chance to dip into an instant classic."

Chicken #WaffleTenders Video Captures Guests' Taste Reactions

In conjunction with last year's launch, Popeyes captured the reactions of Chicken Waffle Tenders taste testers. To view the video, click here. With Chicken Waffle Tenders' return as a limited-time offer, Popeyes encourages guests to share their own reactions to Chicken #WaffleTenders on Facebook, Twitter, Instagram, or YouTube.

To watch a nationally televised commercial featuring Popeyes spokeswoman "Annie" sharing the exciting news of Chicken Waffle Tenders' highly anticipated return, click here.

Chicken Waffle Tenders are available at participating locations until June 29th. To find your local Popeyes and take advantage of this limited-time offer, visit us at www.popeyes.com.

About Popeyes® Louisiana Kitchen

Founded in 1972 in New Orleans, Popeyes is a leader in the New Orleans segment of the foodservice industry and is the world's second largest quick-service chicken concept based on the number of units. As of December 29, 2013, Popeyes had 2,225 operating restaurants operating in the United States, Puerto Rico, Guam, the Cayman Islands and 28 foreign countries. For more information, visit the Popeyes Louisiana Kitchen Web site at www.popeyes.com.

For¬†Popeyes®¬†Louisiana Kitchen
Coltrin & Associates
Jennifer Webb, 212-221-1616

Source: Popeyes Louisiana Kitchen

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