Popeyes Most Successful Limited-Time Offer Ever Makes its Much
Popeyes® Louisiana Kitchen today announced the return of its
most successful limited-time offer ever, Chicken Waffle TendersTM,
beginning May 26th! An innovative twist on a Southern
favorite that provides the taste of chicken and waffles in a single
bite, Chicken Waffle Tenders debuted last summer to rave reviews from
food fans. The media and Popeyes customers alike proclaimed the success
of this offer in newspapers around the country, on television, on
Twitter and Facebook.
Made with 100% all white meat chicken breast strips marinated in
Louisiana seasonings, dipped in a light waffle batter and fried up
fresh, Chicken Waffle Tenders are served with their very own Sweet Honey
Maple dipping sauce, fries and a biscuit for $4.99.
"Chicken Waffle Tenders are a phenomenon, they were an immediate fan
favorite and Popeyes guests have demanded their return," said Hector
Munoz, vice president of marketing for Popeyes. "We've never seen
anything quite like the response to this all-in-one sweet and savory
combination so we're thrilled to give Popeyes guests what they have
asked for - on Twitter, on Facebook and in local markets around the
country - another chance to dip into an instant classic."
Chicken #WaffleTenders Video Captures Guests' Taste Reactions
In conjunction with last year's launch, Popeyes captured the reactions
of Chicken Waffle Tenders taste testers. To view the video, click
here. With Chicken Waffle Tenders' return as a limited-time offer,
Popeyes encourages guests to share their own reactions to Chicken
#WaffleTenders on Facebook, Twitter, Instagram, or YouTube.
To watch a nationally televised commercial featuring Popeyes spokeswoman
"Annie" sharing the exciting news of Chicken Waffle Tenders' highly
anticipated return, click
Chicken Waffle Tenders are available at participating locations until
June 29th. To find your local Popeyes and take advantage of
this limited-time offer, visit us at www.popeyes.com.
About Popeyes® Louisiana Kitchen
Founded in 1972 in New Orleans, Popeyes is a leader in the New Orleans
segment of the foodservice industry and is the world's second largest
quick-service chicken concept based on the number of units. As of
December 29, 2013, Popeyes had 2,225 operating restaurants operating in
the United States, Puerto Rico, Guam, the Cayman Islands and 28 foreign
countries. For more information, visit the Popeyes Louisiana Kitchen Web
site at www.popeyes.com.
For Popeyes® Louisiana Kitchen
Jennifer Webb, 212-221-1616
Source: Popeyes Louisiana Kitchen
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