Popeyes Rip'n Chick'n is a whole chicken breast cut into tenders only
partially, and left intact at the base for rip-able strips. It's
marinated with a blend of cayenne, habañero, white and black peppers,
and then is hand battered, breaded, and cooked up in
We Don't Need an
"Rip'n Chick'n is a unique and fun product, so we had a lot of fun
coming up with a name," said Vice President of Marketing
to activate and start turn'n each "-ing" into an "'n." To celebrate the
return of Rip'n Chick'n, consumers can start read'n rip'd up web copy by
drag'n the Rip'n icon to their bookmarks bar, go'n to their favorite
websites and click'n the Rip'n Chick'n tab. The bookmarklet, developed
by the restaurant's digital agency
Consumers who use the app can share links to their rip'd up content via Facebook or Twitter. The Rip'n Chick'n landing page also features a number of rip'd headlines from across the Internet like:
We're Rip'n Through More than Just ING's, We're Rip'n Through Cities and Drop'n G's (Money!)*
Not only are we rip'n out the —ing's online, but we are also rip'n
through five U.S. cities and literally drop G's ($1000)!
"Popeyes Rip'n Chick'n is a great portion of our zesty boneless chicken with a kick that can be eaten alone, or shared with your favorite people," said Munoz. "We wanted to share the fun of this product with our fans online across the globe and on the ground in cities across America. We are drop'n the G's all over but most importantly in your local Popeyes!"
Try Popeyes Rip'n Chick'n this June at participat'n
*For Rules and Regulations of the Drop'n G's promotion, please visit http://www.popeyes.com/article.php?articleno=MTQ2.
Founded in 1972 in
For Popeyes® Louisiana Kitchen
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