Popeyes® is Bring'n Back Rip'n Chick'n and Drop'n the G's
Popeyes® Louisiana Kitchen, a division of AFC Enterprises,
Inc. (NASDAQ: AFCE), is bring'n back it's rip-roar'n delicious Rip'n
Chick'n—juicy tenders cut into pull-apart strips that are easy to rip
and dip! Popeyes Rip'n Chick'n will be available May 28 through June 24
with Cajun fries, buttermilk biscuit and Ranch Sauce for dip'n just
Popeyes Rip'n Chick'n is a whole chicken breast cut into tenders only
partially, and left intact at the base for rip-able strips. It's
marinated with a blend of cayenne, habañero, white and black peppers,
and then is hand battered, breaded, and cooked up in Popeyes signature
crispy batter. To cool it off, Rip'n Chick'n is served with a side of
buttermilk Ranch Sauce for dip'n.
We Don't Need an ING to Know it's Tasty!
"Rip'n Chick'n is a unique and fun product, so we had a lot of fun
coming up with a name," said Vice President of Marketing Hector Munoz.
"Then we thought, much like we changed the "ing" in the name to "'n,"
what if all the web sites we visited ‘Ripped the G's' too? So, we
ideated a plug-in that would do just that. We think customers will have
just as much fun Rip'n their Chick'n as "brows'n" the headlines of their
to activate and start turn'n each "-ing" into an "'n." To celebrate the
return of Rip'n Chick'n, consumers can start read'n rip'd up web copy by
drag'n the Rip'n icon to their bookmarks bar, go'n to their favorite
websites and click'n the Rip'n Chick'n tab. The bookmarklet, developed
by the restaurant's digital agency Campbell
Mithun, turns everyday content into a surpris'n and entertain'n
Consumers who use the app can share links to their rip'd up content via
Facebook or Twitter. The Rip'n Chick'n landing page also features a
number of rip'd headlines from across the Internet like:
"Mom pleads not guilty to allow'n daughter in tann'n booth"
"Giant cannibal shrimp invasion grow'n"
"Economic output: eas'n from prior quarter, but maintain'n
We're Rip'n Through More than Just ING's, We're Rip'n Through Cities
and Drop'n G's (Money!)*
Not only are we rip'n out the —ing's online, but we are also rip'n
through five U.S. cities and literally drop G's ($1000)! Popeyes will be
drop'n $1,000 worth of Popeyes gift checks to one lucky Popeyes lover in
five cities—Chicago, D.C., Houston, Los Angeles, and New Orleans—that's
enough money for almost a gazillion pieces of chicken! Check out Popeyes
on Facebook (www.Facebook.com/PopeyesLouisianaKitchen)
and Twitter (@PopeyesChicken)
for clues to find'n the briefcase full of Popeyes gift checks in your
"Popeyes Rip'n Chick'n is a great portion of our zesty boneless chicken
with a kick that can be eaten alone, or shared with your favorite
people," said Munoz. "We wanted to share the fun of this product with
our fans online across the globe and on the ground in cities across
America. We are drop'n the G's all over but most importantly in your
Try Popeyes Rip'n Chick'n this June at participat'n Popeyes nationwide;
prices may vary. Visit www.Popeyes.com
to search for a restaurant near you to take advantage of this incredible
limited time offer.
*For Rules and Regulations of the Drop'n G's promotion, please visit http://www.popeyes.com/article.php?articleno=MTQ2.
About Popeyes® Louisiana Kitchen
Founded in 1972 in New Orleans, Popeyes is a leader in the New Orleans
segment of the foodservice industry and is the world's second largest
quick-service chicken concept based on the number of units. As of April
15, 2012, Popeyes had 2,044 operating restaurants in the United
States, Puerto Rico, Guam, the Cayman Islands and 26 foreign countries.
For more information, visit the Popeyes Louisiana Kitchen Web site at www.popeyes.com.
For Popeyes® Louisiana Kitchen
Coltrin & Associates
Source: Popeyes® Louisiana Kitchen
News Provided by Acquire Media
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